CRM is an abbreviation for customer relationship management. It describes a method, collection of equipment, and software that companies use to track and evaluate customer data and interactions over the course of the customer lifecycle. CRM’s primary objectives are to strengthen business relationships, increase sales, and improve customer service.
A CRM system benefits businesses by:
Monitor communications with customers (emails, calls, chats, etc.)
Control leads and sales pipelines
Automate follow-ups and marketing
Boost the retention of customers
To improve decision-making, centralize customer data.
GoHighLevel, HubSpot, Zoho, and Salesforce are well-known CRM platforms. CRM can assist you in providing a more efficient and customized customer experience, regardless of the size of your company.