In the fast-paced world of Software as a Service (SaaS), every business is vying for attention, trust, and sales. You could have the best product in your field, but if your potential customers don’t understand it, they won’t buy it. That’s where video advertising comes in. If you know how to use video to get more people to buy your SaaS, it can change the way you grow and turn cold visitors into loyal customers.
Video is not just a fad anymore; it’s a tool that works to get people to buy things. Studies have shown that landing pages with videos can boost conversions by more than 80%. Also, 84% of people say that watching a video made them want to buy something. For SaaS companies, this makes video marketing a game-changer.
Why Video Is Important for SaaS Sales
If you want to know why video works so well for SaaS companies, the answer is easy: SaaS products are complicated, and video makes them easier to understand. When people can see what your software does, understand how it helps them, and feel the value you bring, they are much more likely to take action.
A good video strategy can help your SaaS business
Make complicated features easier to understand. A short video can show what your software does better than a lot of text.
Build trust: Real people, customer stories, or your founder’s message in videos make your brand more relatable.
Get more people to watch: People are more likely to watch a short video than read a long description.
Improve SEO: Google likes pages with videos because they keep visitors on your page longer.
Get people to convert: When people know exactly what you’re offering, they’re more likely to sign up, subscribe, or book a demo.
The most important thing is to know how to use video well at every stage of your funnel.
Step 1: Set a goal for your conversion
Set a goal for yourself before you make your first SaaS video. Do you want people to sign up for free trials? Want more demo requests? Encourage paid upgrades? Every goal needs a different kind of video and a different message.
If you want people to sign up for a trial, make a short video that explains the benefits and results. If you want to get demo bookings, give a detailed product walkthrough. Knowing your goal makes your message clearer and your video more convincing. This is the key to using video to get more conversions for your SaaS.
Step 2: Understand Your Audience and What Hurts Them
Knowing who you’re talking to is the first step in making a good SaaS video. It’s easier to make a video that people will like if you know your target audience well.
Think about:
Who are the best customers for me?
What issue does my SaaS product address for them?
What are they feeling right now? Are they angry or sad?
After you find out what their problems are, your video should address those issues directly. For example, if your SaaS tool helps teams finish tasks faster, start your video with a question that people can relate to, like, “Are you tired of spending hours tracking projects by hand?” This emotional connection gets people’s attention right away.
If your video speaks the language of your audience, they will see your software as the answer to their problems.
Step 3: Pick the Right Kind of Video
- In your SaaS funnel, each video has a different job to do. You don’t need every type, but you should choose the ones that help you get more conversions.
- Explainer videos are great for the homepage. They quickly tell you what your SaaS does, how it works, and why it matters.
- Product demo videos are great for sales pitches and landing pages. These videos show how your real interface and features work.
- Customer Testimonial Videos: Show real customers talking about their successes. This makes people trust you right away and gives you social proof.
- Onboarding and tutorial videos help new users learn how to use your SaaS quickly, which lowers churn and keeps users longer.
- Promotional or Ad Videos: Short videos for social media or paid ads that grab people’s attention and make them want to do something.
- Knowing what kind of video works best for your funnel will help you naturally lead users to conversion.
Step 4: Write a script for your video that will get people to buy
A well-structured script is the heart of a high-converting SaaS video. Every word and scene should make the viewer want to say “yes.” This simple but powerful formula will help you write your script:
Hook (0–10 seconds): Begin with a strong statement or question that relates to the pain your viewer is feeling. For example, “Are you still having trouble managing your workflow well?”
Problem: To get people to care, briefly explain the pain point.
Solution: Tell them that your SaaS product is the answer to their problem.
Benefits: Keep your mind on the results: less time, less money, and more work done.
Add testimonials, metrics, or awards that make you look more credible.
Call to Action (CTA): Give them clear instructions on what to do next, like “Start your free trial,” “Book a demo,” or “Get started today.”
When you write your script, make sure to include your target keyword, “how to use video to get more conversions for your SaaS,” in the beginning, middle, and end. This makes it more relevant for search engines and sounds natural to people who read it.
Step 5: Make it short, clear, and on-brand
People don’t pay much attention when you market SaaS. Most of the time, the best videos are between 60 and 120 seconds long. Get to the point right away. Show the problem, offer your SaaS as a solution, and end with a strong call to action.
Use your brand colors, logo, and tone of voice in your video to make sure it fits with your brand. The quality of the production is also important; bad audio or visuals can make people less likely to trust you and hurt conversions. Your video needs to look like a premium or cutting-edge SaaS if you want people to think of it that way.
Don’t forget about accessibility. Add subtitles, simple text overlays, and graphics on the screen for people who are watching without sound. This also makes people more likely to interact on social media.
Step 6: Put your videos in the right places
The location of your video can have a big impact on your conversion rate. The best places to put your SaaS videos are:
Homepage: A short video above the fold can quickly show how useful something is.
Landing Pages: Putting a demo or testimonial video on your pricing or feature page makes users feel more confident.
Emails: Adding a thumbnail of a video to your email campaigns can make people click on them 200% or more.
Social Media: Use short clips from your main video as teasers on sites like LinkedIn, YouTube, or X (Twitter).
Retargeting Ads: Show video ads to people who came to your website but didn’t buy anything. This will remind them why your SaaS is worth looking at again.
Every platform gives your video a chance to get people interested again and move them one step closer to becoming customers.
Step 7: Keep an eye on, measure, and improve results
Making a video is only half of the work. You need to keep track of and improve your results in order to really know how to use video to get more conversions for your SaaS. To measure, use tools like Google Analytics, Wistia, or Vidyard:
- Rate of views and watch time
- Rate of clicks
- Rate of conversion
- Places to drop off
Change your hook or pacing if people stop watching at a certain point. Try out different lengths, CTAs, and thumbnails. Continuous optimization will help you figure out what makes your SaaS audience convert the best.
Step 8: Use video throughout the whole customer journey
Video is a great way to keep customers, not just get them. Use videos throughout the customer journey to help, teach, and please your users.
- For new users, onboarding videos help them get value right away.
- For current users, videos about new features keep them interested.
- For possible upsells, show off advanced features with short clips that explain how they help.
Adding video to every part of your funnel will make the whole thing flow smoothly and keep people interested, which will lead to long-term growth and loyalty.
Things You Shouldn’t Do
When you learn how to use video to get more sales for your SaaS, stay away from these mistakes that can waste your time:
- Making videos too long or too complicated
- Not optimizing for mobile
- Only looking at features, not benefits
- Forgetting to make a strong call to action
- Bad sound or video quality
- No subtitles or captions
- Uploading and forgetting to market
Don’t forget that your video is more than just content; it’s a way to get people to buy something. Make it a key part of your SaaS marketing plan.
Questions and Answers About Using Video to Get SaaS Conversions
Q1: How long should my video for SaaS marketing be?
Your video should be between 60 and 120 seconds long. Make sure it is short, interesting, and focused on your point.
Q2: What type of video is most effective for converting SaaS customers?
Explainer and demo videos are the best because they quickly and clearly show the value of the product.
Q3: Is it a good idea to put a video on my landing page?
Yes! Adding a video to your pricing or landing page can make users much more interested and likely to buy.
Q4: Can video help people get started with SaaS?
Yes, for sure. Onboarding videos help new users learn how to use the service, help them succeed faster, and cut down on people who leave.
Q5: How do I know if my SaaS video was a success?
Keep an eye on sign-ups, CTR, and engagement. The real measure of success is how many people do what you want them to do after watching.
Last Thoughts
One of the best things you can do for your SaaS marketing is learn how to use video to get more sales. Video makes your brand more relatable, makes your message clearer, and gets people to act faster than any other type of media.
Start with a short, high-quality video that clearly shows what your SaaS does and why it’s important. Put it on your homepage, see how it works, and then make changes. Soon, you’ll see more people signing up, staying with you, and getting involved.
Attention is money in the SaaS world. Video gets it. Use it wisely, stay true to yourself, and see your conversions rise.
