What is the Redtail CRM?
Redtail CRM is a cloud-based Customer Relationship Management (CRM) platform that was made for financial advisors, Registered Investment Advisors (RIAs), broker-dealers, and other financial professionals. It helps businesses keep track of their interactions with clients, manage their relationships with them, and make administrative tasks easier.
Redtail CRM helps advisors focus on providing better services, staying compliant, and getting more done by bringing together client data, tasks, notes, calendars, and document storage. It is one of the most popular CRM solutions for financial professionals because it has a simple interface and specialized tools.
1. Managing clients and households is one of the main features of Redtail CRM.
Advisors can use Redtail to keep track of all of their clients’ information, such as their personal information, financial accounts, household data, and relationship history. This makes sure that all information about clients is easy to find and organized in one place.
2. Automating Workflows
The platform has tools for automating workflows that make it easier to do things over and over again, like bringing on new clients, setting up reviews, and sending reminders. Automation cuts down on mistakes, saves time, and makes sure that service is always the same.
3. Managing your calendar and tasks
Redtail has a built-in calendar and task management system that lets teams set up meetings, keep track of them, and set up follow-ups. Team members can see each other’s calendars, which makes it easier to work together and coordinate.
4. Keeping track of notes and the timeline
The system keeps track of every email, phone call, and meeting with a client. This feature makes sure that records are kept correctly, which is necessary for compliance with rules and audits.
5. Strong Search and Filtering
Advisors can quickly find specific groups of clients by using advanced search, tagging, and filtering tools. QuickLists make it easier to reach out to specific people and manage client relationships.
6. Managing Documents
Advisors can easily store, find, and share client documents with Redtail’s secure document management system. It supports cloud-based storage that can be searched, which helps businesses keep their client files in order.
7. Tools for Communication
The platform has secure messaging features that let you text and email clients in a way that is legal. This helps advisors keep their communication professional and legal while also keeping track of all their interactions.
8. Add-ons
Redtail CRM can work with other CRM systems, portfolio management platforms, financial planning software, and other popular financial tools. These integrations make things run more smoothly and give advisors a single workflow.
Why You Should Use Redtail CRM
Better readiness for audits and compliance
Redtail CRM helps financial advisors keep detailed records of all of their interactions with clients, which keeps their business in line with industry rules.
Automated Time-Saving
Workflow automation cuts down on repetitive administrative tasks, which lets advisors focus on planning and engaging with clients.
Managing Data in One Place
Keeping all of a client’s information, documents, tasks, and communications in one place makes it easier to manage and keep track of data.
Better productivity
Calendars, task management, and automation features that work together help teams work together better, which cuts down on delays and missed deadlines.
Safe Communication
Redtail’s secure messaging system lets advisors talk to clients quickly and easily while still following industry rules.
Solution that can grow
Redtail works for businesses of all sizes, from small to large. It is a scalable CRM solution because it has flexible pricing and customization options.
Easy Reporting and Analytics: Advisors can make reports to keep track of client activity, team performance, and productivity metrics. This helps with planning and making decisions.
Prices
Redtail CRM has pricing plans that can be adjusted to fit the needs and sizes of different businesses:
Launch Plan: This plan is for small teams and includes basic CRM and task management features. Prices start at about $39 a month per user when paid for a year in advance.
The Growth Plan lets you have as many users as you want, automates tasks, lets you send secure messages, and stores documents. For annual billing, prices start at about $59 per user per month.
Enterprise Plan: This plan is flexible for bigger companies and comes with extra features, integrations, and support. Prices are set based on what the company needs.
These plans let you choose how much flexibility you need based on how big your business is and how complicated your workflow is.
Possible Limits
The learning curve
Because there are so many features and ways to customize the platform, new users may find it hard to use at first. We suggest that you get the right training and onboarding.
Working with big data sets
Some users have said that their computers run slower when they have to work with very large client databases.
Problems with Bulk Import
When you import a lot of data, you might need extra help because the system might not be able to handle big updates or imports.
Some features can’t be changed very much
Even though it can be changed a lot, some advanced changes may need technical help or knowledge to work well.
Who Can Benefit from Redtail CRM?
Financial Advisors and RIAs: The best way to keep track of client relationships, accounts, and compliance tasks.
Compliance-Focused Companies: Redtail’s logging features are useful for companies that need to keep detailed records of their interactions with clients.
Teams that want to be more productive can use workflow automation and shared calendars to help them work together and get more done.
Companies that use more than one financial tool: Integrations with planning software and portfolio management tools make operations run more smoothly.
Questions and Answers (FAQs)
Q1: Is Redtail CRM in the cloud?
Yes, Redtail CRM is completely cloud-based. You can access it from any device that has an internet connection.
Q2: Is it possible for Redtail to work with other financial tools?
Yes, it works with other CRM tools like portfolio management and financial planning to make a single workflow.
Q3: Can Redtail CRM do things automatically?
Yes, it automates workflows for onboarding, following up with clients, and other routine administrative tasks.
Q4: Is Redtail a good choice for small businesses?
Yes, it works for small to medium-sized businesses, and its Enterprise plan lets it grow with larger companies.
Q5: Are there safe ways to talk to people with Redtail CRM?
Yes, it has text and email features that are compliant with the law to keep client interactions professional and safe.
In conclusion
Redtail CRM is a powerful and specialized platform that can meet the needs of financial advisors and businesses of all sizes. It is a top choice for financial professionals because it has centralized client management, automated workflows, secure communication, and document management. Some users may have trouble with onboarding or bulk data, but the platform’s ability to grow, follow rules, and boost productivity make up for these problems.
Redtail CRM is a good and reliable way for financial advisors to make their businesses run more smoothly, stay in line with the law, and improve their relationships with clients.



